Lifestyle School
LIFESTYLE SCHOOL
(Re)Build Your Biz Workshop
A 2-day hands-on working session. We build it with you, live.
DAY 1 — FOUNDATION DAY  ·  DAY 2 — GROWTH DAY
The (Re)Build Path
We reverse the order most people fail in.
Most people build first and look for customers later. We validate, then build, then sell. Six moves, two days.
1
Research
2
Offer
3
Magnet
4
Reach
5
Event
6
Revenue
Day 1 builds Research, Offer, Magnet.    Day 2 builds Reach, Event, Revenue.
DAY 1
Foundation Day
Validate before you build. Research, one offer, one interactive magnet.
Open · The Reset
Don't rebuild the thing that already went quiet.
How most people restart
  • New logo, new funnel, same silence
  • Pick the model first, hunt buyers later
  • Twelve ideas, none tested
  • Months of building before a single yes
How we do it here
  • Find the buyer first, build second
  • One offer, validated on real demand
  • An interactive magnet that proves it
  • A live event that turns it into revenue
The Principle
Building the product is the worst first step.
Idea
STOP
Try to sell
Concept
30 buyers waiting
Build product
Success
Supply is easy. Demand is hard. Get 30 buyers on a waiting list before you build a thing. Sell the concept, not the product.
Insight: Daniel Priestley
Day 1 · Block 1
Deep market research, with AI.
We use Claude and ChatGPT to mine real demand instead of guessing. We read the market in its own words, live.
1
Mine the complaints
Pull "I wish there was," "alternative to," and "how do I" across Reddit, communities, and comments.
2
Steal the language
Capture the exact words buyers use, so your offer sounds like their own thoughts.
3
Map where they gather
Find the 2-3 places your buyers already are, today, not where you hope they'd be.
YOU LEAVE WITH   A one-page demand map: top 3 real pains, the buyer's language, where they gather.
Day 1 · Block 2
One single-solution offer.
I help [a specific person] solve [a specific problem] so they get [a result] without [the frustration].
  • One painful problem. One solution. One outcome.
  • A productized service, not a bundle. The fastest, most-trusted path to first revenue.
  • Pick one. Not ten. The overwhelm ends here.
YOU LEAVE WITH   One written, testable offer you could put in front of a buyer this week.
Day 1 · Block 3
An interactive lead magnet.
Not a dead PDF nobody opens. A tool that delivers a quick win and captures the lead.
1

Custom GPT

A branded assistant that solves one piece of the problem on the spot.

2

Quiz / Assessment

A diagnostic that scores them and routes to your offer.

3

Vibe-coded mini app

A tiny tool that does one useful thing, then asks for the email.

YOU LEAVE WITH   A working interactive lead magnet tied to your offer. (Community can be the magnet too.)
Day 1 · Wrap
You've built the foundation.
Research
Offer
Magnet
Tomorrow we build the growth engine: where to reach buyers, the short-form that pulls them, and the live event that turns them into revenue.
DAY 2
Growth Day
Get customers. Reach, short-form, the live event, and your first-week launch.
Day 2 · Block 4
Intercept demand. Map your buyers.
Where they already gather
  • The 2-3 channels worth your time
  • What they're already complaining about
  • What they already want help with
What to say first
  • The opening move for each channel
  • The one simple asset you need first
  • How to start the conversation, not pitch
YOU LEAVE WITH   A buyer-and-channel map: where to show up and the opening move for each.
Day 2 · Block 5
The short-form CTA engine.
Reels and Shorts are where cold buyers get warm. Hooks pulled from the research, each ending in one CTA.
Reel / Short
The CTA
Lead Magnet
Your List
A repeatable pattern, not "post more." The hook does the catching, the CTA does the routing.
YOU LEAVE WITH   Scroll-stopping hooks, 1-2 scripted shorts, and the reel-to-magnet CTA path.
Day 2 · Block 6
The live event is your closer.
Live and human is the moat against commodity AI content. It compresses trust and shortens the buying cycle.
Workshop
Masterclass
Challenge
Webinar
We pick the right format for your offer and map the flow from invite to pitch to your single-solution service.
YOU LEAVE WITH   A one-page live-event plan that sells your MVP offer.
Day 2 · Block 7
Trim the stack. Plan the first 7 days.
You don't need 19 tools. You need the few that support the next step.
Research
Magnet
Capture
Short-form
Event
Payment
Then we sequence the first seven days, so nobody leaves without a clear next move.
YOU LEAVE WITH   A lean tool stack and a 7-day action plan, in order.
You built the whole engine.
Not a folder of notes. A working chain you can rerun every time you start something new.
1
Research
2
Offer
3
Magnet
4
Reach
5
Event
6
Revenue
What you walk out with
Eight things, built with you, not handed as homework.
1

A validated demand map

2

One single-solution offer

3

An interactive lead magnet

4

A buyer + channel map

5

A short-form content engine

6

A live-event plan to close

7

A trimmed tool stack

8

A 7-day launch plan

Come (re)build your business with us.
Two days. One roadmap. Hands on, the whole way.
onlinebizworkshop.com
Early bird: save $150 with code JUMPSTART
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